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Your Traffic Statistics Explained
Article Number: 46 | Rating: 4.6/5 from 12 votes | Last Updated: Sat, Mar 29, 2014 at 6:33 AM
How to view your Statistics
As a member, you can view the traffic statistics for your paintings on your my Traffic Statistics page:
To get there, simply sign in, click on the my paintworks link up at the top of the site, and then click the my Traffic Statistics tab.
Charted by Painting not by Day
Usually traffic statistics are presented as clicks per day. In DPW, your traffic is presented by painting and not by the day the clicks occurred. This can be confusing because there are dates on the horizontal axis, however these are simply the dates your paintings were published and not when the clicks occurred.
So, if you published a painting on July 3rd, then all of the clicks on that painting would be charted on July 3rd regardless of when the clicks occurred. While this approach doesn't show your overall trend in traffic over time, it does show you the relative popularity of your paintings.
It also means that the lines in the chart will tend to slope downward to the right since the older paintings to the left have had more time to attract traffic. This does not mean that your traffic is necessarily decreasing over time.
What do the Categories of Clicks Mean?
There are four categories of traffic that are presented in the chart. You can switch between viewing them by using the View Stats drop down list above the chart to the left.
(note: in the descriptions below, the popup window refers to the small window that opens in DPW when a thumbnail of a painting is clicked)
The Statistics Categories:
1. Popup View - the number of times a thumbnail of your painting has been clicked on any page in DPW or in the Daily Email.
2. Buy Clicks - this statistic can be confusing. It isn't the number of times someone has tried to buy your painting and failed, but how many times the link to buy your painting in the popup window has been clicked. It is also how many times any external links to a DPW Auction have been clicked. Buyers often click your PayPal links or your auction links to view additional information about a painting, such as shipping method and amounts, even if they end up deciding not to buy it. It is simply another way for you to judge interest in a painting.
3. Gallery Clicks - the number of times the link to your DPW Gallery is clicked in the popup window for a painting.
4. Blog Clicks - the number of times the link to your blog, if you have one, is clicked in the popup window for a painting.
5. Facebook Clicks - the number of times the link to your Facebook page, if you have one, is clicked in the popup window for a painting.
You can set your blog, website, and Facebook page URLs on your Account Info page.
Useful Features of the Statistics Chart
The statistics chart is quite interactive toward the goal of letting you clearly see which paintings are receiving traffic.
Constrain by a Date Range
Up above the chart is a date range drop down list and to and from date fields. Use these to constrain the paintings being charted by time. Keep in mind if you select a date range that is wholly in the past you will no longer see any new paintings in the chart. To see these again, simply select an open ended date range such as Current Year, Current Month, Last 30 days, or a Custom Range with no to date.
View Information about Paintings in the Chart
You can mouse over a painting in the list to the left of the chart to view summary information about it in a tool-tip or click a painting to open a popup with a thumbnail and a table of the painting's statistics.
You can do the same with the dots, corresponding to each painting in the chart line itself.
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